Last week the news broke that Target is calling it a day in Canada. The only evidence of their presence will be large, empty retail spaces with a dark bull’s-eye sign outside.
The Canadian launch was widely known to be a disaster. Shelves were empty and the communication of the brand lacking. The prices left much to be desired. As if it wasn’t bad enough, a debit and credit card breach closely followed.
The Target I frequented dodged the lack of stock issue since they opened weeks after the initial stores. I quickly became a huge fan. (In fact, on the day of the announcement, my entire outfit was from Target.) Clearly I was the minority… and that makes sense. I am not the target customer (pun completely intended). I’m single and have no kids. I have time to browse the aisles and admire the new necklaces, Hunter-style rain boots and hidden gems in the clothing department. I have no need for mega-discounted-extra-strong laundry detergent for my meager loads of laundry. I have the time to pull out my price comparison app at the checkout and have every single item price matched. I don’t care if I need to stop at an additional store on the way home for groceries.